Tea Journey is a digital magazine and app that enables consumers to make informed tea selections and properly brew fine tea. Sourced from foreign-language publications in the tea lands, this mobile, multi-media publication inspires readers to discover and refine their taste in tea.
The process of discovery cultivates an appreciation for the craft of growing, processing, and preparing great tasting tea — along with a greater appreciation for the artisans who craft fine teas. Cultivated by tea experts and tea writers from around the globe, Tea Journey connects growers in 35 countries with consumers worldwide. The magazine links tea journalists and experts in the tea lands with those in the West in a way no other publication has before.
Most information available in English is focused on marketing sachets and tins. Tea Journey shifts the conversation from tins to terroir and from packets to people with stories about exceptional artisans and extraordinary tea gardens. A third of the content originates with respected Chinese-language publications like Cha Dao Life and Pu’erh Magazine as well as Korean, Japanese and Hindu tea titles.
“Tea Journey is like a digital caravan of story tellers who travel to origin and return with authoritative, elusive and exclusive articles, photos, and video that will help our readers discover their tea destiny,” according to Dan Bolton, founding editor and publisher who is leading the collaborative effort. “It serves a growing marketplace for fine tea and is backed with decades of publishing experience and an unprecedented network of devoted and respected tea authorities.”