The Original Roasted Green Tea Company Officially Launches in the United Kingdom
TORONTO, ON, May 21, 2020 – Canadian tea company Hojicha Co. , the first brand to specialize in Japanese roasted green tea, expands its direct to consumer model to the UK market. Loose leaf roasted tea and tea powder can now be purchased online in the local currency and will be delivered through Royal Mail.
Hojicha Co., currently in its second year of operation in the North American market, has introduced roasted green tea to homes and food establishments across major cities like New York City, San Francisco, Vancouver, and Toronto. After a decade of growth within Japan, roasted green tea has finally found enthusiasts in the West.
Japanese tea fields, known for producing steamed green tea (sencha) and green tea powder (matcha) currently contribute a small fraction of tea imports in the UK. Brits have traditionally consumed black tea, or black tea blends.
With a flavour profile that pleases black tea and coffee lovers alike, roasted green tea is poised to be a game changer. “We believe that British consumers, renowned for their love affair with a cup of tea, are going to adopt this product at a faster pace than any other country in Europe,” says Francois Mathieu, Co-founder of Hojicha Co.
The Hojicha Co. collection currently includes four loose leaf teas available in consumer packaging, and the original “Hojicha Powder” available in both retail and bulk size packaging. “Over the last two years, we have curated the best selection of roasted green tea, sourced exclusively from Kyoto. Now we’re excited to finally launch this collection in the UK,” adds Danielle Geva, Co-founder of the Canadian tea company.
Roasted green tea originated in Kyoto 100 years ago. Along with removing bitterness, the roasting process gives hojicha its pleasant aroma and a satisfying taste.
About Hojicha Co.
Hojicha Co. is the first brand to specialize in Japanese roasted green tea in North America. We offer the most authentic roasted green tea products packaged fresh from the fields of Kyoto, Japan. We are proud to distribute small batch, single origin teas which are naturally low in caffeine, contain no additives, and no unnecessary blending or processing. The Hojicha Co. roasted tea collection includes four unique loose leaf teas and the highly versatile Hojicha Powder, sold directly to consumers and businesses through our online tea store.
For further information: Email: [email protected], Phone: 1-866-416-5913